That 90’s Denim Trend

We took one look at MSGM latest Resort 23 Catwalk and simply knew it was all about those 90’s denim vibes.
From the music, fashion and art to ripped jeans, we knew this sun bleached style would be a great one to follow for a “New” feeling on Swimwear.

We delved into using ink, painting it with bleached out illustrations and even scoured our wardrobe to scan our fave pairs of jeans!

Shop the trend

A bit about this collection

“My love for art, the passion I have for music, my memories of the ’90s.” Plastered on his MSGM resort moodboard were images of the Giorgetti’s latest obsessions: the pale lilac record sleeve of Mazzy Star’s 1993 hit “Fade into You,” a Gabriel Orozco ripped tapestry collage, dripping hearts painted by Jim Dine, and flat-colored geometric diamond patterns made by the Italian artist Paolo Gonzato. “I mixed them all together with the help of Nirvana’s Come as You Are soundtrack,” he added.

 “I’m thinking about a new spring, but no glamour, just the pleasure of resuming a lively social life, meeting friends, a fresh energy,” he said. Giorgetti poured those feelings into the collection, which is full of sun-streaked solid colors, exposed skin, and relaxed looks in spirit-lifting artsy prints.

By Tiziana Cardiniby
June 17, 2021